UDK 070:93(470.345)

 

EDN HXUPOY

 

Original article

 

“Everything is ahead! Read, learn, create!” (to the 65th anniversary of the newspaper “The Voice of Mordovia University”)

 

Kalachina L. V., Egorova N. V.

 

Abstraсt

Corporate mass media of universities is a reliable source of relevant and interesting events about these educational institutions, these are drafts of their history. The newspaper “The Voice of Mordovia University” is an officially registered printed media of the National Research Ogarev Mordovia State University, its visiting card, a platform for communication of applicants, students, postgraduates, graduates, veterans, lecturers and other employees. It plays an important role in highlighting the scientific, educational, sports, creative, international, career guidance and other activities of the university, as well as in demonstrating, consolidating and maintaining the interests of its team of many thousands, especially of undergraduate and postgraduate youth. Based on the works of scientists, specialists in the field of corporate media, memoirs of university staff, as well as archival issues of the newspaper “The Voice of Mordovia University”, the main milestones of the 65-year history and vectors of modern development of this printed media are considered; its contribution to the formation and preservation of traditions, academic culture, positive image policy and promotion the brand of the Ogarev Mordovia State University in the information and communication space is shown.

 

Keywords: mass media, newspaper, editor, higher institution, reader

 

Acknowledgments: the authors express their gratitude to the staff members of the Museum of History of the University, of the archive of the Ogarev Mordovia State University for their help in preparing the articles.

 

For citation: Kalachina LV, Egorova NV. “Everything is ahead! Read, learn, create!” (to the 65th anniversary of the newspaper “The Voice of Mordovia University”). Center and Periphery. 2023;18(4):102—111. EDN HXUPOY

 

REFERENCES

 

1. Dautova RV. Personnel situation in regional journalism of the “thaw” period. Tomsk State University Journal. 2010;(4):98—105. (In Russ.)

2. Zadkova TYu. Social and political life of Saransk in 1953–1964: power and society in the era of the “thaw”. Center and Periphery. 2021;(1):60—68. URL: http://www.niign.ru/nauchnie-jurnaly/czentr-i-periferiya-1-2021-na-sajt.pdf (In Russ.)

3. Zarubina TA. Corporate newspaper as a tool of formation of the new model of mass communication at the university. Issues of Theory and Practice of Journalism. 2013;(2):126—131. (In Russ.)

4. Ivliev SA, Rezyapkina LN. Ideological guidelines of regional mass media during the Khrushchev “thaw” (on the example of the Mordovian ASSR). Bulletin of the Research Institute of the Humanities by the Government of the Republic of Mordovia. 2020;(2):105—113. URL: http://niign.ru/nauchnie-jurnaly/vestnik-niign-2,2020.pdf (In Russ.)

5. Krisanova NA. Higher school of Mordovia in the system of Soviet ideology: historical and psychological analysis of the formation of the intelligentsia. Saransk;2014. URL: http://www.niign.ru/knigi/krisanova-n.-a.-vyisshaya-shkola-mordovii-monografiya.pdf (In Russ.)

6. Rezyapkina LN. Society, power and the periodicals of Mordovia in the conditions of reforms of 1953 — 1964. Saransk;2023. URL: http://niign.ru/knigi/rezyapkina-l.n.-monografiya.pdf (In Russ.)

7. Slezin AA. Komsomol and youth press during the early “thaw”. Modern History of Russia. 2017;(4):133—147. (In Russ.)

8. Zagidullina MV [et al.]. The fate of the printed press in the Internet Age. Chelyabinsk;2018. (In Russ.)

9. Suleymanov MR. Culture of media consumption in the context of digitalization of the media. Abstract of the Dis. ... Cand. Cultural Studies. Saratov;2022. (In Russ.)

 

Information about the authors:

Larisa V. Kalachina, Executive Secretary of the Editorial Office of the Newspaper “The Voice of Mordovia University” of the National Research Ogarev Mordovia State University (68 Bolshevistskaya Str., Saransk 430005, Russia); Senior Researcher of Sociopark Department “Regionology” of the Scientific Center for Social and Economic Monitoring (39a Khmelnitsky Str., Saransk 430005, Russia), Candidate of Cultural Studies, ORCID: https://orcid.org/0000-0002-2575-5229, Researcher ID: ABB-3044-2020, regionologiya_lk@mail.ru

Natalya V. Egorova, Director of Codemasters International School of Developers (60 Bolshevistskaya Str., Saransk 430005, Russia), Candidate of Philology, tatacute@mail.ru

 

Contribution of the authors:

Kalachina L. V. — concept development, data collection and literature analysis, writing the original version of the article;

Egorova N. V. — revision of the text.

Photographs from the archive of the Museum of History of the University were used in the article.

 

Conflict of interests: the authors declare no conflict of interests.

 

The authors have read and approved the final version of the manuscript.

 

The article was submitted 06.03.2023; approved after reviewing 15.05.2023; accepted for publication 22.05.2023.